In a report that shows device data in Google Analytics, which of these is considered a "metric"?

In a report that shows device data in Google Analytics, which of these is considered a "metric"?

• A. The average session duration
• B. Total page views
• C. How many users were on mobile phones
• D. Conversion rate

Answer: (C)

The correct choice is the average session duration, as this is a key metric that measures user engagement on a website. Metrics in Google Analytics represent quantitative measurements that provide insights into user behavior. Total page views is also a metric, as it counts the number of times pages were viewed during a session. Each page load is tracked, thereby offering valuable data on content performance. The count of users on mobile phones reflects a dimension rather than a metric since it categorizes data, telling us about a specific user segment rather than quantifying an aspect of user behavior. Conversion rate, while a crucial metric indicating the effectiveness of a website in achieving business goals, is specific to actions taken on the site and not simply a count of users by device. Understanding these distinctions is essential for effective data analysis and reporting within Google Analytics.

The correct choice is the average session duration, as this is a key metric that measures user engagement on a website. Metrics in Google Analytics represent quantitative measurements that provide insights into user behavior.

Total page views is also a metric, as it counts the number of times pages were viewed during a session. Each page load is tracked, thereby offering valuable data on content performance.

The count of users on mobile phones reflects a dimension rather than a metric since it categorizes data, telling us about a specific user segment rather than quantifying an aspect of user behavior.

Conversion rate, while a crucial metric indicating the effectiveness of a website in achieving business goals, is specific to actions taken on the site and not simply a count of users by device.

Understanding these distinctions is essential for effective data analysis and reporting within Google Analytics.